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KFC really 'waffles' on latest LTO

November 13, 2018

Kentucky Fried Chicken is bringing brunch, at least for a limited time, with its chicken and waffles LTO, the brand said. 

The traditional mid-morning meal offering pairs Extra Crispy chicken with Belgian Liege-style waffles made with a yeast-raised dough instead of a batter. To add to the upscale tone of the temporary offering, the brand has included imported Belgium "pearl sugar" in the waffles to give them a sweet crunch. 

"With the finishing touch of classic Mrs. Butterworth's syrup, (it) makes for a scrumptious dish I'd put up against versions at upscale restaurants, but we're offering it at a price just about anyone can afford," said KFC U.S. CMO Andrea Zahumensky, in the release.

KFC U.S. Head Chef  Bob Das said the brand really went through a process to get the waffles just right. 

"We went through 15 different variations before landing on our unique Belgian Liege-style waffle, which is sweeter and doughier than American-style waffles," he said.

The LTO is available through the end of this year at the chain's 4,200 U.S. outlets. Chicken & waffles offerings start at $5.49 and is also available as a sandwich featuring the brand's Hot Honey fried chicken breast fillet between two waffles for $5.99.

Inset photo: Provided