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KFC stages comeback with 'Free Bucket On Us' in-app offer

Photo: KFC

July 16, 2025

KFC is making a bold play to reclaim its fried chicken crown, launching a "comeback era" highlighted by a "Free Bucket On Us" digital offer available exclusively on KFC.com and the KFC app. The initiative signals a renewed focus on the brand's Original Recipe chicken and an "obsessive pursuit of flavor."

To kickstart its return to dominance, KFC is inviting customers to taste the difference of its "improved, freshly prepared chicken." The cornerstone of the comeback is the "Free Bucket On Us" offer, designed to bring fans back into the fold.

Customers may download the app, redeem the offer and begin earning points on future orders, fostering loyalty and repeat business.