News

KFC's Colonel Sanders auction nets $5K to fight hunger

November 8, 2013

Artifacts from Colonel Sanders' personal collection, ranging from a 1960's-era Colonel Sanders-shaped weathervane to a medallion presented to the Colonel by President Nixon, were recently auctioned by KFC to raise money for Feeding America, a hunger relief organization, and the World Food Programme.

A total of 17 items, also including a plaque that was presented to the Colonel by the Boy Scouts of America in 1976, were auctioned by Texas-based Heritage Auctions. The auction, which ended Oct. 28, raised nearly $5,000 to benefit the hunger relieve organizations.

The money raised from the weathervane, purchased for more than $1,000, and the Boy Scout plaque, purchased for more than $500, will provide more than 6,000 meals to hungry women and children, according to a news release.

To date, more than $1 million has been raised and donations are being accepted at participating KFC restaurants through Nov. 10. In 2012, more than $1.8 million was donated to WFP, and since 2007, KFC restaurants in the U.S. have raised more than $8.5 million to fight hunger.

"We are very happy with the results of our "Recipe for Hope" charity auction— we not only raised funds, but we also raised awareness for KFC's annual World Hunger Relief program," said John Cywinski, president of KFC U.S. "Those who won these storied artifacts not only now own pieces of American history, but more importantly are honoring Colonel Sanders' commitment to others by giving back — just like he did. Every dollar raised through the auction can feed four hungry children for a day."

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