News

Krispy Kreme jumps on the sweet/salty bandwagon

June 25, 2013

The sweet/salty combination has been identified by many as strong trend this year and now Krispy Kreme has thrown its hat in the ring. The brand has introduced Caramel and Chocolate Shop treats featuring caramel, chocolate and salted pretzels. The new offerings include:

• New Caramel Chocolate Chip Cake, Caramel Chocolate Pretzel and Dark Chocolate Caramel Kreme doughnuts are available through Sept. 1 at participating Krispy Kreme U.S. and Canadian locations.
• Caramel Chocolate Chip Cake features chocolate cake doughnut made with premium cocoa, topped with caramel icing and topped with Ghirardelli chocolate chips.
• Caramel Chocolate Pretzel is filled with chocolate Kreme blended with premium chocolate sauce, topped with caramel icing, salted pretzels and a caramel drizzle.
• Dark Chocolate Caramel Kreme is filled with smooth Kreme and premium caramel sauce, topped with a dark chocolate icing and a caramel icing twirl.

"Chocolate and caramel have never tasted more decadent than in these three delectable new doughnuts," said Ron Rupocinski, corporate chef for Krispy Kreme Doughnut Corporation. "Our caramel and chocolate shop varieties are sweet, savory, indulgent, playful and simply irresistible."

To promote the rollout, fans are encouraged to handcraft their own version of a chocolate/caramel treat using a doodle app, then tag it and share it on Twitter @KrispyKreme using the hashtag #caramelandchocolateshop.

Read more about food and beverage promotions.