Marketing
Krispy Kreme offers 2 free doughnuts to vaccinated customers
August 26, 2021
Krispy Kreme is upping its vaccine promotion by offering two free doughnuts to every U.S. customers that has received at least one COVID-19 vaccine shot between August 30 and September 5.
The move marks the U.S. Food and Drug Administration's (FDA) approval of the Pfizer vaccine earlier this week, according to a USA Today report.
"The FDA approving one of the vaccines is a meaningful step in making people a lot more comfortable with how they take vaccines," Krispy Kreme CEO Mike Tattersfield told the news outlet. "And if we can encourage folks, we're giving away a second doughnut next week that will be in the shape of a heart."
The promo, titled "Show Your Heart," gives Krispy Kreme fans one original glazed donut and one in the shape of a heart. After the promo ends, the company will continue to hand out a free original glazed doughnut every day with proof of at least one COVID-19 shot through 2021.
