STRATEGIC PARTNERS
November 30, 2010
Time to hang the wreaths and build the snowmen. Or, eat them.
Krispy Kreme has introduced a new lineup of doughnuts for the holiday season, including the snowman doughnut, with white icing and a red scarf; the wreath doughnut, with red holly berries and a bow; and the chocolate iced glazed doughnut with holiday sprinkles.
Other timely offerings at Krispy Kreme include the chocolate peppermint bark doughnut, made with Hershey’s Cocoa, hand dipped in chocolate and topped with crunchy peppermint bark; and the peppermint Krispy Kreme Chiller, topped with whipped cream and candy cane pieces.
The festive treats are available until Dec. 26.
"Our sweet treats are sure to brighten any cheerful occasion this year," said Ron Rupocinski, corporate chef at Krispy Kreme.
Additionally, those looking for gift-giving ideas can check out the 2011 wall calendar featuring Krispy Kreme’s road signs. Each calendar includes more than $75 worth of coupons. Collectible holiday tins are also available, and are filled with the brand’s sugar cookie mix and holiday decorating sugar.
Krispy Kreme is also offering 12 gift tag designs, each featuring a coupon for either a free doughnut, coffee or hot chocolate. These items are available through Dec. 31. Products vary by market.
Delivery Testing
Aside from spreading holiday cheer, Krispy Kreme is also dipping its toes into the delivery waters. According to the Triangle Business Journal, the company has begun testing the concept of delivering its doughnuts to businesses in North Carolina.
Specifically, the idea is being trialed in the geographic area surrounding a Krispy Kreme unit in Greensboro.
During the experiment, business customers can place orders via a Web-based system and an authorized independent contractor will complete the delivery.
If the test response is positive, the delivery concept could potentially expand to other markets in North Carolina, including Raleigh.
From the story:
“This is a test program that is in the very early stages, and it is primarily targeted at the business community,” said Brian K. Little, director of corporate communications for Krispy Kreme. “The objective in this concept test is to simply gauge the business community’s interest in a delivery program of this type.”
