News

Krystal's anniversary party proved successful

November 14, 2013

As part of Krystal's anniversary celebration on Oct. 24., customers from Chattanooga to Jacksonville were able to purchase Krystals for a quarter and Cheese Krystals for 30 cents, according to a company press release. The results of the promotion showed a 27-pecent increase in sales over last year's event.

Within three hours of announcing the event, Krystal's Facebook page had 1,004 shares and 23 retweets on Twitter. Throughout the 7-10 p.m. celebration, Krystal had more than 20,000 engagements on social media.

"We loved sharing the southern goodness of the Krystal brand with so many of our long-time supporters. They've been with us for the past 81 years, and thanks to their loyalty, we're well positioned for the future," said Krystal VP and Chief Marketing Officer Tom Peterson.

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