News

Lobster is on a roll at McDonald's

June 17, 2016

That one-time quintessential luxury food, lobster, has clawed its way back onto McDonald's menu this summer at about 600 locations in the Northeast, including New England and Albany, New York. 

The company said in a news release that they are using 100 percent North Atlantic lobster meat in their lobster rolls, which appeared for the first time last summer after a decade-long absence in the chain's locations up north.

"The return of the lobster roll is exciting for McDonald's because it was such a hit with our customers last summer," said the chain's Boston Regional Marketing Director Suzanne Pingeton. "We aim to deliver diverse, quality menu items that resonate with the customers in our community, and we're proud to offer this regional favorite at such a great value."

The news release said that McDonald's uses lobster that is "wild-caught directly from established East Coast wharfs by multigenerational fishermen," although it's entirely possible there are some women in those fishing ranks, too. 

"The lobster we supply to McDonald's is a hand-picked, artisan quality product, caught by seasoned veterans of the industry," said Stephen Felsenthal of one of the chain's regional lobster providers, Mazzetta Company. "This is the same quality lobster served at white tablecloth restaurants on the East Coast."

The lobster rolls will be available through mid-August at restaurants in Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Albany, New York and much of Connecticut.