Operations

Long John Silver's breezes into Indonesia with 1st store

Provided

May 24, 2023

Long John Silver's has opened its first location in Indonesia under the helm of PT Cipta Putra Nusantara, according to a press release.

The store is located in Gading Serpong, Indonesia and features a two-level building — a first for the brand — and a freestanding drive-thru and 170 seats. It also sports a first-ever 3D stature of Long John Silver's namesake mascot as well as Captain Flint.

"We have seen great success establishing brand recognition and customer satisfaction in Singapore, which encouraged us to look at neighboring markets for expansion opportunities," Nate Fowler, Long John Silver's brand president, said in the press release. "The delicious cuisine, paired with the newly booming fast-food industry, made Indonesia an ideal option for Long John Silver's next venture."

In addition to the brand's signature staples like friend fish and chicken, the Indonesia location will over a spicy variant of Long John Silver's signature batter.

"From my first encounter with Long John Silver's in Miami several years ago, I knew I had to be the one to bring the beloved seafood chain to my home, Indonesia," Chandra Supandi, president director of Long John Silver's Indonesia, said in the press release. "Once I was presented with the opportunity, I felt it was destiny."

Long John Silver's was founded in 1969.