News

Long John Silver's embraces family dinner tradition

October 10, 2010

Long John Silver's has introduced a $10 meal in the hopes of bringing back the tradition of family mealtime.

The promotion was introduced on 10-10-10 and runs on Sundays through Oct. 24. Meals feed a family of four and include eight pieces of Alaskan whitefish, family-size coleslaw and 12 hushpuppies.

"We’re trying to revive that tradition with the $10 Family Packs, by offering a convenient meal option that fits the modern American lifestyle. We invite the nation to bring back the family dinner with help from Long John Silver’s – without breaking the bank," said Barry Westrum, chief marketing officer of Long John Silver’s.

Recognizing that Sundays are typically less hectic for families, Long John Silver’s has selected this day for the offer. The $10 Family Packs are available for dine-in, carry out and drive-thru customers.

Long John Silver’s is also treating customers to a free piece of specialty pie with the purchase of a $10 Family Pack with a coupon. Visit www.ljsilvers.com for more information.