Franchising

Long John Silver's expands into Indonesia

Provided

November 2, 2021

Long John Silver's is expanding into Indonesia with 54 restaurants, according to a press release.

"Our continued success throughout 2021 makes us believe our international presence can grow and reach new heights for the brand," Blain Shortreed, Long John Silver's CEO, said in the release. "We have the infrastructure in place to support global franchisees and we are excited to offer our unique seafood experience to more customers around the world."

This expansion comes after five consecutive quarters of sales growth in the U.S. and the highest AUV in LJS Partners LLC's history. International interest in the brand has grown exponentially in recent years. There are 21 locations in Singapore.

"Seafood and poultry are two of the most consumed proteins in the world and both have grown faster over the last decade than other protein options like beef, pork, or lamb," Stephanie Mattingly, chief marketing officer, said in the release. "This sets us up for success as we work with our international partners and supply chain to uphold our core menu offerings in areas where we expand. We will respect cultural norms, understanding there will be some adjustments needed due to regional and local sourcing, for example, halal certifications."