News

Long John Silver's raises funds for Children's Miracle Network

September 21, 2012

Louisville, Ky.-based Long John Silver's will host a promotion Sept. 26 to raise money for the Children's Miracle Network Hospital, the chain's national charity partner.

On that day, customers who visit any participating Long John Silver's restaurant will receive free onion rings when they make a minimum $1 donation to CMN Hospitals.

Long John Silver's new onion rings are made with hand-sliced onions dipped in Long John Silver's signature batter and quick fried to a crunchy golden brown. The new item will be part of the chain's sides menu and will be available as an option for all lunch and dinner combos.

"We are delighted to offer this tasty new treat as part of our delicious menu." said Mike Kern, Long John Silver's president and CEO. "Our new onion rings are proving to be a real crowd pleaser and the perfect fit for our full range of menu selections. Helping CMN Hospitals is our way of sharing the benefits of such a great new idea."

Children's Miracle Network Hospitals is an international charitable organization that increases funds and awareness for 170 local children's hospitals across North America, which, in turn, use the money where it's needed the most.

In addition to Free Onion Rings Day, Long John Silver's will be supporting Children's Miracle Network Hospitals through October with the purchase of Miracle Balloon icons at the register. Customers contributing to the Network will receive personalized in-store recognition and a product coupon for each $1 donation.

Read more about cause marketing and promotions.