Staffing

Long John Silver's taps Dawn Polizzotti as SVP of digital

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September 12, 2022

Long John Silver's has hired Dawn Polizzotti as its senior vice president of digital, according to a press release.

Prior to joining Long John Silver's, Polizzotti served in marketing leadership roles for several brands, including Shoney's, Captain D's and Burger King.

"It's an exciting time to be joining the Long John Silver's crew – there is so much opportunity to expand the iconic brand's digital footprint," Polizzotti said in the release. "In this new role, I plan to leverage my previous experience to accelerate Long John Silver's off-premise sales and CRM and increase brand loyalty and customer satisfaction through increased digital and social media engagement."

"Dawn will be an integral part of elevating Long John Silver's digital presence," Blain Shortreed, chief executive officer, Long John Silver's, said in the press release. "She will lead this future growth engine, bringing the brand from functional to fun, increasing sales growth in off-premise online ordering and delivery, and engaging with our guests inside the biggest growth opportunity in the business."

Long John Silver's operates 600 restaurants nationwide.