Technology
Long John Silver's teams up with tech firms for digital transformation
June 25, 2024
Long John Silver's has partnered with four technology companies to revamp its customer experience strategy.
The quick-service seafood chain has partnered with Attentive, Bikky, Plein Air and Sparkfly to implement a "360-degree next-generation digital and in-store experience" across its corporate and participating franchise locations, according to a press release.
"At Long John Silver's, we're dedicated to delivering treasured moments for our customers," Jason Antony, director of digital marketing for Long John Silver's, said in the press release. "By incorporating this cutting-edge technology into one 360-degree engagement ecosystem, we're excited to seamlessly blend the online and in-store experience and cater to today's modern, digital-first consumer."
The partnership will leverage various platforms, including Attentive's CRM and SMS messaging, Bikky's customer data platform, Plein Air's web and mobile app development and Sparkfly's offer management, loyalty program, and point-of-sale integration.
"By harnessing the power of Attentive SMS and Email, we are excited to help Long John Silver's create personalized interactions with their customers. Our collaboration aims to bridge the gap between in-person dining and digital interactions, providing a seamless experience that enhances customer satisfaction and loyalty," Angelique Kamara, VP of partnerships at Attentive, said in the press release.
"Long John Silver's is an iconic brand that changed the QSR industry when they first opened their doors over 50 years ago," Abhinav Kapur, co-founder and CEO of Bikky added in the press release. "We are proud to play a role in helping them once again reinvent the industry with a top-tier digital and marketing stack that covers ordering, messaging, analytics, and above all, incredible hospitality."
"We are thrilled to bring LJS's vision to life alongside the best and brightest in the industry," said Catherine Tabor, founder and CEO at Sparkfly. "Together, we're paving the way for a new era of customer engagement that prioritizes convenience, personalization, and a seamless experience."
The initial phase of the digital transformation launched in April 2024.
Long John Silver's, founded in 1969, has more than 300 corporate and franchised locations nationwide.
