News

MaggieMoo’s launching 20 new items for the summer

May 16, 2011

MaggieMoo's Ice Cream and Treatery has launched its "Maggie at the Moovies" celebration, which features 16 new treats to be introduced throughout the summer.

Maggie at the Moovies will kick-off on May 27 and run for 16 weeks. Each new product is reminiscent of concession stand-style items featured at movie theatres. The weekly items include:

• Krispy Treat, May 27: Udderly Cream Ice Cream, Rice Krispies, M&M's, Marshmallow Topping
• Cotton Candy, June 3: Cotton Candy Ice Cream, Rainbow Sprinkles, Gummy Bears, Marshmallow Topping
• Twisted Pretzel , June 10: Pretzel Ice Cream Chocolate Covered Pretzels, Pecans, Chocolate Syrup
• Chocolate Covered Waffle, June 17: Chocolate Ice Cream, Goobers, Chocolate Covered Waffle Cone, Pieces of Sea Salt, Caramel Topping
• Root Beer Float, June 24: Root Beer Ice Cream, Pop Rocks, Bottle Caps, Marshmallow Topping
• Strawberry & Blueberry Shake, July 1: Udder Cream Ice Cream, Strawberry Topping, Fresh Strawberries, Blueberries, Strawberry Garnish
• Caramel Apple, July 8: Green Apple Ice Cream, Sprinkles, Mini Marshmallows, Caramel Topping
• Maggie's Birthday Float, July 15: Coke Float with Udderly Cream Ice Cream
• Watermelon Taffy, July 22: Watermelon Taffy Ice Cream, Mini Marshmallow, Rainbow Sprinkles, Marshmallow Topping
• Chocolate Covered Clusters, July 29: Cocoa Caramel Ice Cream, Snickers, Peanuts, Caramel Topping
• Buttered Popcorn, August 5: Butter Pecan Ice Cream, Caramel Popcorn, Heath Bar, Caramel Topping
• White Chocolate, August 12: Udderly Cream Ice Cream, Snow Caps, Reese's Peanut Butter Cups, Fudge Topping
• Malted Milk Balls, August 19: Chocolate Malted Ice Cream, Whoppers, Heath Bar, Chocolate Syrup
• Chocolate Covered Raisins, August 26: Chocolate Ice Cream, Rasinets, White Chocolate Chips, Strawberry Topping
• Chocolate Mint Shake, September 2: Mint Chocolate Ice Cream, York Peppermint Patties, Snow Caps, Snow Caps Garnish
• Chocolate Crunch, September 9: Chocolate Ice Cream, Butterfinger, Heath Bar, Fudge Topping

"Summer is a great time to enjoy MaggieMoo's Ice Cream and Treatery and with our new 16 innovative products, customers can return all summer long and try something new each time," said Jenn Johnston, chief marketing and operations officer for GFG Management LLC, parent company of MaggieMoo's.

MaggieMoo's will also introduce four new ice cream flavors including Root Beer Ice Cream, Pretzel Ice Cream, Green Apple Ice Cream and Chocolate Malted Ice Cream.

"At MaggieMoo's, we pride ourselves on our creativity and innovation," said Hilliard Creath, brand R & D manager – Ice Cream for GFG Management. "This summer's Maggie at the Moovies products are sure to excite our customers, especially with the introduction of our new ice cream flavors."