Marketing leaders named at 2 QSR brands

The Sonic and Dell Taco chains have announced leadership changes in marketing and branding functions, according to separate news releases. 

Sonic has named former Olive Garden marketing lead Jose A. Duenas as its new chief brand officer and executive vice president. Del Taco has named former International Dairy Queen Marketing Executive Vice President M. Barry Westrum as its chief marketing officer.

Also at Sonic, Lori Abou Habib was recently appointed chief marketing officer, a move that CEO Clifford Hudson said fits nicely with the brand's needs and complements the qualities Duenos brings to the marketing leadership role.  

"Jose brings broad expertise and talent to Sonic," Hudson said in the release. 'We are confident his leadership and expertise will support the continued growth of our brand."

Dueñas will be responsible for the end-to-end customer experience, including marketing and culinary innovation, digital strategy, consumer insights, guest relations, concept development and long-term brand evolution. He brings more than 20 years of marketing and brand senior leadership experience to the job, first at Kellogg Co. and most recently at Olive Garden.

To his new role as chief marketing officer at Del Taco, Westrum brings 25 years of marketing experience including 17 years with Yum Brands Taco Bell, KFC USA and Long John Silver's. He has also worked with A&W Restaurants, and most recently served as executive vice president of marketing for Berkshire Hathaway-owned International Dairy Queen Inc. 

At Del Taco, Westrum will oversee global marketing strategy. 

"Barry is an established brand leader who has deep experience in strengthening brands, enhancing marketing and innovation, and creating strong partnerships with operators and franchisees to build sales and profits," Del Taco President and CEO John D. Cappasola Jr. said in the release.  


Topics: Human Resources

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