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McDonald's apologizes for using viral photos of man getting engaged to burrito

There's no word on the engagement, but McDonald's has apologized.

August 21, 2015

McDonald's has apologized to freelance writer David Sikorski and photographer Kristina Bakrevski after they accused the restaurant chain of copying their photos in which Sikorski appears to be getting engaged to a burrito, according to a story in Adweek.

"I came up with the concept as a satirical take on the engagement photos that flood my everyday social media channels," Sikorski told Adweek. "The photos are in fact licensed. We gave permission to BuzzFeed for the first use of the photos within an article highlighting the project."

"The photos used by McDonald's are not a spin-off or a take on it," Sikorski continued in his statement to Adweek, "but an exact duplicate from the wardrobe, the positions and the concept. Neither myself, my photographer or the licensing company were approached for permission."

McDonald's did not respond to a request for further comment.