November 6, 2014
Latin American-based Arcos Dorados, McDonald’s largest global franchisee, announced today that its McCafés in Brazil will now serve only 100-percent Rainforest Alliance-certified coffee.
"McCafé customers in Brazil want a great tasting cup of coffee, but they also care about the world around them. By choosing a supplier that not only delivers a delicious product but also harvests coffee in a way that protects Brazil’s magnificent rainforests, McCafé customers can enjoy their daily cup and know they’ve taken a step to help protect the environment," Supply Chain Director Celso Cruz said in a news release.
Arcos Dorados has selected Brazilian company and Rainforest Alliance-certified Café do Centro as its supplier based on quality and its record of sustainability, the release said.
The first McCafé in Brazil opened in 2000 in São Paulo. Currently there are 90 McCafés in Brazil.