News

McDonald’s Canada now using certified sustainable fish supply

June 17, 2014

McDonald's Canada today announced that 100 percent of the fish it serves in its Filet-O-Fish is now certified as sustainable by the Marine Stewardship Council.

According to a news release, McDonald's Canada has purchased fish from MSC certified fisheries for nearly a decade and recently completed MSC's third-party Chain of Custody process to further solidify the company's commitment to sustainable fishing practices.

The fisheries that McDonald's Canada's supplier sources from are MSC certified and have been assessed by independent scientists against three core principles: the health of the fish stock, the impact of the fishery on the ecosystem and the management system that oversees the fishery.

"Partnering with the Marine Stewardship Council is a critical part of our sustainability and environmental stewardship journey and its ecolabel is a way for us to engage and involve our customers in this important issue," Sherry MacLauchlan, director of Government Relations and Sustainability, said in the release. "We're committed to offering our customers quality, sustainably-sourced menu choices and to looking at ways to incorporate positive environmental practices throughout our supply chain."