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McDonald's, Coca-Cola, Twitter team up to give away 1 million free Cokes

McDonald’s in Brazil is giving away 1 million free Cokes.

February 17, 2015

McDonald’s in Brazil is giving away 1 million free Cokes, according to a company press release.

McDonald’s joined up with Twitter and Coca-Cola to launch the @CocaNoMc program. McDonald’s customers in Brazil must send a tweet to a friend, relative or anyone else whose Twitter handle they know and include both @CocaNoMc and an @reply to their friend’s handle in order to participate. The friend will receive an automated message from Twitter linking to a coupon for a free, 500ml Coca-Cola at any McDonald’s restaurant in the country, the announcement said.

"Giving away 1 million beverages to McDonald's customers reflects the growing importance of Twitter and other social media to the people who visit our restaurants in Brazil. The scale of this promotion is exceptional and is only possible with the participation of all three major brands, McDonald´s, Coca-Cola and Twitter, working as a team," said Raúl Mandía, Vice President of Marketing for Arcos Dorados, in a statement.