News

McDonald’s France testing table service

February 14, 2011

There may not be an extensive wine list or a “Garçon,” but some McDonald’s France customers have been getting special treatment. About 50 of the chain’s restaurants have been testing table service and, so far, results have been positive.

According to Le Figaro, the component could eventually be included in all of McDonald’s France’s 1,195 units within the next year or so.

Testing is being done exclusively at units with McCafe counters, which feature pastries, cakes, coffee, etc., as well as kiosk ordering/payment. The table service trial period is scheduled to be concluded by the end of this year before a decision is made about a general market implementation.

Kiosk order/payment components are installed in 800 of France’s outlets and account for 17 percent of orders.

McDonald’s France has 120 McCafe counters, accounting for 5 percent of those units’ total sales.

This isn't the first innovative idea rolled out at McDonald's France. The chain offers whole-wheat Big Mac buns, local Charolais beef, and French-favorite macaroons.

The company is aiming for 40 new outlets a year until 2015 throughout France.