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McDonald's goes after Wendy's
April 27, 2006
Chicago Tribune: McDonald's has identified its next big worry: Wendy's. "This is the face of the enemy over the next 18 months," correspondence recently distributed to McDonald's Corp.'s franchisees asserts, in highlighting a series of potential problems. The reasons behind that conclusion, as laid out in a document that Dow Jones Newswires reviewed, range from Wendy's International Inc.'s forthcoming entry into the breakfast business, McDonald's most profitable area, to a battle over chicken sandwiches and to the belief that Wendy's intends to vigorously pursue young customers.
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