News

McDonald's Happy Meal toys target STEM subjects

February 27, 2019

McDonald's and Discovery have created a Happy Meal initiative to debut Discovery #Mindblown S.T.E.M. robot toys. A news release about the new Happy Meal bonuses also said the toys have an integration with McDonald's McPlay and Happy Studio apps. 

Discovery's #Mindblown brand extension with Merchsource debuted last year with toys, designed for 6- to 12-year-old kids and inspired by Discovery's S.T.E.M. programming. 

Globally, the toy debuted this month and continues through next year. Each S.T.E.M.-centered toy robot comes with a gaming card in Happy Meals. Each has a unique function that helps kids learn about science, technology, engineering or math, or S.T.E.M. concepts, according to the release.

The accompanying cards feature challenges, lessons and information regarding the toy's main function — light, sound, coding and space — which is all also tied into the apps to give youngsters a chance to interact with Discovery Robot characters.

The promotion will be released in participating McDonald's restaurants in over 80 markets, the release said. 
 

Photo: Provided