News

McDonald's Happy Meals bring back Pokémon

May 29, 2012

Pokémon Black•White-themed Happy Meals will arrive in participating McDonald's restaurants across North America beginning June 15. This is the second annual partnership between the two brands.

The Happy Meals will be available through July 5 and will feature one of 12 Pokémon Trading Card Game cards, each featuring a special McDonald's "M" foil stamp on the card. The Happy Meal will also include one of six Pokémon figures, including Pikachu and five Unova region Pokémon: Axew, Dewott, Pignite, Servine and Woobat.

The Pokémon Company International will continue its McDonald's Pokémon Black•White Happy Meal promotion in major markets around the world later this year.

"Last year's Pokémon Happy Meal promotion was a huge hit, and we're certain Pokémon fans will love what's in store this summer," said J.C. Smith, director of Consumer Marketing for The Pokémon Company International. "It's been fun partnering with McDonald's to once again provide something special to our fans."

The Pokémon Black•White Happy Meal promotion will be supported by McDonald's through a fully integrated marketing campaign that includes television advertising, in-store POP, and online activities at McWorld.com and HappyMeal.com.

Read more about marketing and promotions.