McDonald's partners with Pirates of the Caribbean

OAK BROOK, Ill — McDonald's is riding on the coattails of a popular Disney movie starring Johnny Depp. The "Are You Mac Enough?" promotion is supported by a micro-site, text-message marketing and peel-off game pieces reminiscent of McDonald's Monopoly games.

 

According to a news release, the game centers on one of the most highly anticipated movies of the summer — Pirates of the Caribbean: Dead Man's Chest. When Dead Man's Chest is released in theaters nationwide July 7. McDonald's customers can receive "Are You Mac Enough?" game pieces redeemable for several prizes.

 

According to a news release, game peels accompany Big Mac boxes, and 6-ounce or 32-ounce drink cups. To redeem the prizes, consumers must enter game codes at PlayAtMcd.com, text message the code to 91919 or call a toll-free number.