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McDonald's 'Pay with Lovin' a top scoring ad

McDonald’s ‘Pay with Lovin’ ad is one of the top-scoring ads for the 2015 Super Bowl, according to Ace Metrix advertising analytics.

February 3, 2015

McDonald’s ‘Pay with Lovin’ ad is one of the top-scoring ads for the 2015 Super Bowl, according to Ace Metrix advertising analytics. The ad received an 'Ace Score' of 706, one of the highest Super Bowl Ace Scores of all time and 21 percent above the category norm for QSRs, the company said. 

"An Ace Score over 700 is about as common as a perfect game in Major League Baseball:  0.06 percent of all ads over the past five years have scored above 700. McDonalds has achieved Super Bowl gold, surprising and delighting consumers and changing perceptions about the fast food giant," said Peter Daboll, CEO of Ace Metrix, in a statement.  

"McDonalds is on trend with messages of positivity that really resonate with consumers.  For the past few years, we’ve seen a pivotal shift away from sheer shock value and slapstick humor toward emotional connectivity with consumers.  We see a banner crop of ads this year – from brands like Dove and Budweiser ­– that are continuing to embrace this emotional connection," said Daboll.