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McDonald's 'Pay with Lovin' awarded Ad of the Quarter from Ace Metrix

McDonald's score outperformed its competitive set by at least 20 percent, a significant score above average.

April 8, 2015

Mountain View, California-based Ace Metrix, a television and video advertising analytics company, announced the top scoring ads of the first quarter of 2015.

The company awarded 30 ads with highest Ace Score within their respective category the Ad of the Quarter title.

McDonald's score outperformed its competitive set by at least 20 percent, a significant score above average. The company's Super Bowl ad "Pay with Lovin'" is the top-scoring ad of the Super Bowl, McDonald's at 21.6 percent above the Quick Service Restaurant category norm with an Ace Score of 706—the only Ad of the Quarter to exceed a score of 700, Ace Metrix reported.

"This quarter included some superior performances by Super Bowl advertisers like McDonald's and Budweiser, which both had highly likeable ads that tugged at the heartstrings via positivity and puppies, respectively," said Peter Daboll, Ace Metrix CEO, in a statement. 

An Ad of the Quarter award recognizes the highest scoring ads of each qualifying category based on ads that debuted between January 1 and March 31, 2015, the company said. Scores are based on a viewer panel of at least 500 consumers and their reactions to national TV ads' attributes such as persuasion, likeability, information, attention, change, relevance, desire and watchability.