News

McDonald's reports global comparable sales for February

McDonald's Corporation today announced that global comparable sales decreased 1.7% in February.

March 9, 2015

McDonald's Corporation today announced that global comparable sales decreased 1.7 percent in February.

Performance by segment was as follows:

• U.S. down 4.0 percent
• Europe up 0.7 percent
• Asia/Pacific, Middle East and Africa (APMEA) down 4.4 percent

U.S. comparable sales decreased 4.0 percent in February due to ongoing aggressive competitive activity. McDonald's U.S. began March with a Turnaround Summit designed to deliver renewed energy and focus around the elements of the restaurant experience that matter most to customers — relevant, high-quality food and beverage offerings, value and service.

In Europe, comparable sales increased 0.7 percent in February as positive performance in the U.K. and Germany was partly offset by negative results in Russia. Amid Europe's macro-economic headwinds, McDonald's continues to pursue a balanced approach to driving the business through new menu offerings, emphasis on core menu favorites, and unique value options.

APMEA's February comparable sales decreased 4.4 percent due primarily to the broad-based consumer perception issues in Japan, partly offset by a benefit from the shift in timing of Chinese New Year in China and certain other markets, as well as positive results in Australia.