News

McDonald's selects agency for Hispanic marketing

April 11, 2014

McDonald's has named Boden PR to head up its Hispanic account, after a review. According to PR Week, Boden replaces longtime incumbent VPE PR.

The agency will handle McDonald's Hispanic media strategy, national Hispanic media and blogger relations, and social media for the chain's @McEncanta Twitter account.

"As this dynamic segment evolves, we continue to look for new ways to connect with our customers, and the strong talent at Boden PR will help us engage this important audience in relevant ways," McDonald's communication manager Jenina Nuñez told the publication.

VPE has been McDonald's Hispanic AOR since 1992.