McDonald's targets late-night crowd with cell phone marketing

Click Z News: McDonalds may not be the first place people think of when they hear "late night haunt," but in an effort to spur more foot traffic during late hours, it has launched a direct response mobile coupon campaign enabled by mobile marketing outfit Enpocket. Starting today as part of the ongoing campaign, people in the New York Metro area can opt-in to receive a "McD L8 Nite Deal" on Iced Coffee, good between 9 p.m. and 4 a.m.