News

Menu launch yields 25% increase in grilled menu item sales for Captain D's

The D-Lite Meals menu, which launched at the beginning of January, features Tilapia, Wild Alaskan Salmon, Shrimp Skewers, Grilled Chicken Breast, and Surf and Turf (grilled steak tips and shrimp skewers), all served on a bed of rice with a side of broccoli and green beans.

January 23, 2015

Nashville, Tennessee-based Captain D's has seen over a 25 percent increase in grilled menu item sales over last January, thanks to the launch of its "D-Lite Meals" menu, which features five meals under 500 calories.

"We took our new grilled menu to the next level with the D-Lites options," said Jonathan Muhtar, CMO at Captain D's, in a company press release. "We know that our guests are looking for ways to eat healthier in 2015 while not sacrificing flavor, so we're making it easy for them to reach their goals and enjoy a great-tasting meal."

The D- Lites menu features Tilapia, Wild Alaskan Salmon, Shrimp Skewers, Grilled Chicken Breast, and Surf and Turf (grilled steak tips and shrimp skewers), all served on a bed of rice with a side of broccoli and green beans.

Captain D's owns, operates and franchises 520 restaurants in 25 states, plus military bases around the world.