September 12, 2011
Wendy's restaurants and the Michigan Affiliates of Susan G. Komen for the Cure are kicking off a "Give a Dollar...Get a Dollar" fundraising initiative to help in the fight against breast cancer. The campaign runs from Sept. 19 through Oct. 9.
For a $1 donation, customers at participating Wendy's restaurants in the state of Michigan can support the Susan G. Komen for the Cure and receive coupon in return.
The donation earns a ribbon pin-up that customers can write their names on and display in-store.
A special tear-off coupon is included on the pin-up and provides the customer with $1 off any Wendy's Combo Meal or Large Garden Sensations Salad. Wendy's will donate approximately 85 cents of each $1 donation to the Michigan Affiliates of Susan G. Komen for the Cure.
"We strive to keep Dave Thomas' ideals and beliefs at the heart of the Wendy's culture," said Nancy Crawford, Wendy's field marketing manager for the state of Michigan. "One thing Dave believed was that everyone has a responsibility to give something back, and to help those in need. This fundraising effort to help in the fight against breast cancer is an important way we can give back to the communities where we live and work."
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