News

Mobivity adds former Papa John's exec to management team

December 30, 2014

Mobivity Holdings Corp., a provider of smart receipt marketing solutions and mobile marketing technologies, has appointed Donna Mitchell as its SVP of Strategic Accounts.

According to a news release, Mitchell will help lead revenue creation for Mobivity with a focus on pursuing marketplace opportunities related to large QSRs.

Prior, Mitchell spent 12 years at Papa John's International Inc. and Papa John's Food Service Inc., ultimately serving as SVP, Global Research, Development and Quality Assurance. Mitchell also led Papa John's Franchise Product Advisory Committee for new product development, limited time offers, and product enhancements influencing buy-in at the store level.

She was most recently an adjunct instructor of Management Information Systems at Daymar College in Louisville, Kentucky, and was previously chief development officer of Northwestern Mutual Financial Network from 2011 to 2013. Mitchell served in the United States Marine Corps for nine years and holds a Bachelor of Science in Business Management from McKendree University.

"Franchise brands are a big part of our growth strategy, and intimate knowledge of how they source and operate new technologies will be essential to our success. Having worked with Donna at Papa Johns, I know she brings key insights and experience to our management team on how to position and deliver our SmartReceipt solution to large franchise brands. I feel her relationships and reputation across the industry will be immediately additive to our sales and marketing progress and I am very excited to have her on board," Chairman Bill Van Epps said in the release.