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Mrs. Fields Famous Brands adds "Breezer" to store menus
March 28, 2006
MINNETONKA, Minn. — Mrs. Fields Famous Brands is adding a new treat to its store menus with the introduction of its new line of Breezersmoothies. The product is being served in cups from corn-based NatureWorks PLA, making Mrs. Fields Famous Brands one of the first QSRs to adopt nature-based serviceware.
According to a report by Research and Markets, smoothies grew into an estimated $1.6 billion market in 2005 as a result of consumer interest in fresh fast-food options. This increasing popularity is driving the expansion of smoothies into QSRs and other chains.
Breezersmoothies served in NatureWorks PLA cups are available in participating Great American Cookies, Mrs. Fields, Pretzel Time and Pretzelmaker locations throughout the country. Customers can choose from a wide-range of flavors: peach, raspberry, strawberry banana, mocha latte and cappuccino. The new Cookies 'n' Cream Chiller, available in participating Mrs. Fields stores, will also be served in NatureWorks PLA cups.
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