June 7, 2017
Nestlé Toll House Café by Chip today announced the appointment of Kendra Shier as vice president of operations and marketing, The 27-year restaurant industry veteran will be responsible for the strategic marketing direction, operations and expansion of the premium dessert destination, a news release said.
Shier previously served as vice president of operations and marketing for Bread Winners Cafes. She also had roles including vice president of marketing for Pizza Inn and Pie Five Pizza as well as vice president of brand development for The Melting Pot Restaurants, Burger 21 and GrillSmith.
The company also promoted two key marketing executives. Anthony Lee was promoted to director of marketing. He has been instrumental in driving digital menu innovation and leading graphic development, according to the release. Erika Gonzalez was promoted to marketing manager, where she will manage national menu additions along with new café openings and social media outreach.