News

Netherlands Burger King locations crowned with digital signage 'King Channel'

More than 50 Burger King locations across the Netherlands are using BroadSign digital signage software to power the "King Channel."

January 12, 2015

The Amsterdam-based in-store marketing firm The Music Marketeers BV is using BroadSign International LLC's cloud-based digital signage software to power the Burger King "King Channel" in restaurants across the Netherlands.

Deployed in more than 50 of the fast food giant's Dutch locations, the King Channel has an average of three 40-inch screens per restaurant designed to entertain and inform customers dining on-site. The digital signage channel's content, composed of 70 percent music videos, 20 percent live video, 5 percent advertising and 5 percent information, is intended to also assist in reinforcing Burger King's branding and communications.

"The King Channel is our most challenging project, and BroadSign proved to be the best option for layering live video streams with a variety of content," said Rob van Rozendaal, founder of The Music Marketeers, in the announcement. "Not only is the BroadSign platform easy to manage, its vast technical capabilities allow our services to excel and enable us to fulfill our promise: passionate about music, driven by technology."

In addition to Burger King, The Music Marketeers provides its services to a host of retail and hospitality customers such as C&A, McGregor, T-Mobile and MS Fashion.

"BroadSign's relationship with The Music Marketeers is a fine example of how forward-thinking innovators can use our robust software platform to deliver a unique customer experience in the most standard of verticals – in this case, QSR," BroadSign Vice President of Sales Skip Beloff said in the announcement. "We hope that Burger King's move to enhance its restaurant atmosphere through purposeful and high-quality digital signage will inspire others to do the same."