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NetWaiter launches loyalty program for online ordering

NetWaiter has launched a loyalty program for online ordering.

April 13, 2016

NetWaiter has launched a loyalty program for online ordering, according to a company press release. Restaurants can activate and monitor it from their management Consoles.

The loyalty program makes earning and redeeming rewards simple. Tracking loyalty credits is automatic and, once enabled by a restaurant, customers automatically earn loyalty rewards with each order. Customers do not have to opt-in to a new program or provide any additional information. They can immediately see their loyalty balance increase as they order, and after they reach the minimum redemption amount, the system gives them the option to redeem their loyalty rewards with a single click, said Jared Shimoff, senior director at NetWaiter.

"There is a large untapped audience of restaurant customers who would use a good loyalty program if a restaurant had one," he  said. "A 2015 Technomic study revealed that more than 90% of consumers would likely take advantage of a loyalty program if their favorite restaurant offered one."

Restaurants can enable their loyalty system by establishing a loyalty rate for each order and a minimum redemption value customers need to meet before redeeming their loyalty balance. By setting a minimum redemption amount, customers are motivated to order repeatedly until they can redeem their earned loyalty, according to the release.

I a restaurant sets a 10-percent loyalty rate and a $5-minimum redemption value, for example, customers will accumulate a 10 percent reward on each order and be eligible to redeem their loyalty balance after they accumulate $5 in loyalty rewards.

Restaurants can view their loyalty program data in their NetWaiter Management Console. The loyalty program is tracked as a whole and at the customer level. Restaurants also have the flexibility to add or subtract value to a customer's loyalty account. This gives restaurant managers the ability to add or subtract loyalty credits for offline purchases.

Premium NetWaiter customers can access their loyalty program directly from their Management Console at no additional charge, according to the release..