New KFC Snacker Sandwich achieves record-breaking sales
99-cent KFC Snackers Fly Out of Restaurants Quickly Becoming KFC's Most Successful Sandwich Launch in Company History
September 14, 2005
LOUISVILLE, Ky.--(BUSINESS WIRE)--Sept. 15, 2005--America has been flocking to KFC to buy the company's innovative new 99-cent KFC® Snacker Sandwich. Some restaurants have reported astronomical sales volumes as high as 1,000 sandwiches per store per week.The KFC Snacker made its national debut in March of 2005 and combines KFC's signature, premium breast meat Extra Crispy(TM) chicken strip, lettuce and pepper mayo on a sesame seed bun."The KFC Snacker is a huge hit with consumers because it satisfies their need for a high-quality, affordable, portable chicken sandwich," said Scott Bergren, Executive Vice President Marketing, KFC Corp. "The KFC Snacker is an example of how KFC is becoming more relevant to today's consumers. We are appealing to individuals as well as families with products that are in tune with their lifestyle needs," said Bergren.KFC is on a roll in more than one way. The company has delivered ten straight periods of positive same-store sales by focusing on its core customers and building new sales layers for both individual and family occasions. KFC has also introduced new advertising and created a restaurant of the future that takes the Southern-inspired heritage and equity of the brand and evolves it in a contemporary way.The new concept store currently being tested in Louisville and other select locations includes a host of new things for consumers: a new look for Colonel Sanders; high-impact graphics that proudly display Kentucky Fried Chicken; a Southern-inspired menu and contemporary apparel for team members and managers.About KFC CorporationKFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy(TM) and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 13,000 KFC outlets in more than 80 countries and territories around the world serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:YUM - News).Source: FKC Corporation
