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New reports forecast trends for 2010
March 16, 2010
Two separate reports have been recently released that will help quick-service brands get a handle on the industry as they plan for the economic recovery. Plunkett Research Ltd. has released its newest market research and competitive analysis report,Plunkett's Food Industry Almanac, 2010 edition, which identifies and analyzes major trends shaping the food, tobacco and beverage industry.
"Food processors and retailers will remain challenged in 2010 by low profit margins and frugal consumers," said Jack W. Plunkett, CEO of Plunkett Research, in a news release.
Major trends affecting theFood, Tobacco and Beverage Industryanalyzed in Plunkett's report include:
- The globalization of the food industry
- Childhood obesity brings about changes in marketing. Federal program targets children
- Dietary fats are under scrutiny. Some restaurants forced to list calories.
- Organic food sales post growth
- McDonald's dominates the global fast food market
- Food safety becomes a massive consumer, industry and regulatory issue
A complete report with detailed industry trends and statistical analysis is provided inPlunkett's Food Industry Almanac, 2010 edition. A complimentaryIntroduction to the Food Industrycan be viewed at Plunkett's Web site.
　
Research and Markets: 2010 Trendology: U.S. Fast Food Restaurants Report
Research and Markets has announced the addition of the "2010 Trendology: U.S. Fast Food Restaurants" report to its offering.The 2010 Trendology report on the U.S. fast food restaurant industry characterizes the industry in three methods: qualitative analysis, quantitative data and lists of major industry players. The written analysis includes financial, technology, human resources, supplier, and consumer issues, as well as government regulations, global factors, major industry news highlights, earnings and profit reports, mergers and acquisitions, and its exclusive industry SWOT analysis (industry internal strengths and weaknesses, and external opportunities and threats).
Along with the trend analysis, quantitative data includes 5-year trends (2007-2011) on the number of establishments, industry and number of employees. This data is developed through Trendology's economic model using regression analysis based on historical industry trend data. Forecasts are available for 2011. Quantitative data for current-year 2010 is provided for 50 U.S. states and 900 U.S. metro areas.
The report also lists up to 10 of the industry's major players, their current sales and stock symbol (for public companies). Color charts and graphs run throughout the report to highlight trends and are ready for presentations and displays. Links to Internet sources in the report are useful for additional research and data gathering.
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