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No wraps for McDonald's U.K. stores

November 8, 2009

As McDonald's Corp. looks to add menu items to its United Kingdom locations, the company also must keep a mind on keeping their preparation quick.
 
According to a storyin Bloomberg, the wrap menu items have slowed production times for McDonald's U.K. staff.
 
According to the story:

At McDonald's Corp. test kitchen in an unmarked Illinois warehouse, next year's menu plan for the U.K. has hit a snag. When the visiting British team adds wrap sandwiches, service slows.

'This is the place to find out,' said Jeff Stratton, McDonald's chief restaurant officer, as he considered the wrap's fate, which will be decided by U.K. executives. It's among dozens of new products being tested at the Innovation Center to make sure service isn't disrupted. 'We will probably not recommend they add this one until the bugs are worked out,' he said.
 
 
 
 

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