News

NRA launches 'Extreme Digital Makeover' campaign

February 13, 2014

The National Restaurant Association has launched its "Extreme Digital Makeover" campaign geared toward members looking to expand their business online. Winners will receive access to various prizes designed to boost their restaurant's Web presence, text messaging, online ordering and local marketing efforts, according to a news release.

Interested members will be asked to fill out a short application detailing why they deserve a digital makeover. Members will have the ability to check off which prizes they would like to be considered for. The digital makeover contest will award four different winners one of the following prizes:

• Mopro: 2 years of free digital media package, including a custom HTML5 website, video, photos, social media and e-commerce shop
• CMSText: 1 year of free text messaging platform service
• EatStreet: 1 year of free online ordering services, website development, credit card processing for online orders and associated marketing for a single location
• Fishbowl: 1 year free of Local Marketing Suite (Email Marketing [up to 5000 names on list], Social Media Marketing & Reputation Management)

"Our Extreme Digital Makeover contest is just one of the many ways NRA supports its members and helps promote restaurant innovation," said Phil Kafarakis, chief innovation and member advancement officer for the National Restaurant Association. "Technology is becoming increasingly vital to the restaurant industry as consumers make reservations, look up menus and place their orders online. We want to educate operators and suppliers on best practices regarding web presence, email marketing, text messaging and social media in order to reach new patrons and maintain customer loyalty."

Nominations are open now through March 14 at restaurant.org/digitalmakeover.

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