News

Oscar Mayer unveils Wienermobile Food Truck

May 25, 2011

Long before the mobile truck trend opened the door for increased and previously unreachable brand marketing opportunities, there was the iconic Oscar Mayer Wienermobile. Today, Oscar Mayer marks the 75th anniversary of the vehicle in New York City by unveiling the first-ever, special edition Wienermobile Food Truck.

The Oscar Mayer brand partnered with Tyler Florence, Food Network Chef and host of "The Great Food Truck Race," to christen the new vehicle and continue the "Good Mood Mission" by making a $50,000 donation to Feeding America, the nation's leading hunger-relief organization.

The new Wienermobile Food Truck offers customers a chance to taste Oscar Mayer Selects Beef Franks throughout the summer.

"The Wienermobile might be considered the 'original' food truck, but the clever combination of the world-famous Wienermobile with the modern Food Truck, seems like the perfect evolution for a hot dog on wheels and a great way to continue to spread good moods," said Florence.

The 30-foot Wienermobile Food Truck joins the current fleet of six 27-foot Wienermobile vehicles and one 15-foot Mini Wienermobile.

This summer, the Oscar Mayer Wienermobile Food Truck will travel to 12 cities including Columbus, Ohio, Detroit and Pittsburgh, to provide Oscar Mayer Selects.

Customers can donate to the Oscar Mayer Good Mission online and be entered for a chance to win $100,000.