Marketing

Panda Express partners with gaming company NRG for Rocket League game

March 4, 2024

Panda Express has partnered with gaming and entertainment company NRG to focus on sports game Rocket League.

Highlights of the collaboration include:

Mission Control integration: Panda Express will feature prominently in NRG's official Mission Control broadcasts, with casters enjoying Panda Express meals on air and exclusive Panda Express branded content airing during breaks.
Custom Panda Express Pre Game content: Each Mission Control broadcast of the 2024 Rocket League Champion Series season will start with the Panda Express Pre Game. Casters will break down each match of the day while chowing down on their favorite Panda Express meal.
Panda Express Wok & Roll Giveaway: During Mission Control broadcasts, NRG will give away Panda Express gift cards and more to viewers.

"Both of our brands recognize the importance of shared experiences in bringing communities together. Just as NRG forges connections through gaming, Panda Express invites guests to connect over good food," Fabiola del Rio, vice president of integrated marketing communications for Panda Express, said in a press release. "This partnership celebrates the inherent social nature of dining and gaming experiences, inviting fans to savor the thrill of victory and the deliciousness of American Chinese cuisine."

"NRG has always been at the forefront of innovation in the esports industry, and our collaboration with Panda Express marks a monumental leap forward," Hauk Nelson, director of business development for NRG, said in the release. "This partnership goes beyond the screen, bringing a taste of excitement and community to our fans. Together with Panda Express, we're setting the stage for a whole new kind of engagement, where the thrill of gaming meets the joy of great food. We're thrilled to integrate Panda Express into the NRG family and can't wait to see the energy and enthusiasm this partnership will bring to our Rocket League and broader esports initiatives."

Panda Express operates more than 2,500 locations in 11 countries.