January 18, 2022
Panda Express has introduced the Good Fortune Arcade, an online 8-bit game developed for guests to interact with the rich traditions of the Lunar New Year.
The game is available through Feb. 15. Guests can visit pandaLNY.com to play the game and learn more about the origin story and food symbolism of Lunar New Year, while also receiving exclusive online offers at each level of the game, according to a press release.
As part of its annual tradition, Panda is also bringing back in-store lucky red envelopes on the celebration day of Feb. 1, gifting guests with a limited time Family Meal promotion.
"Every year, we look forward to celebrating Lunar New Year with our guests, as this holiday universally signifies the importance of family and togetherness — the key values that also define us as a family-owned American Chinese restaurant," Andrea Cherng, chief brand officer, Panda Express, said in the release. "We are in a unique position to share culture and traditions through timeless and innovative experiences that both new and existing Lunar New Year celebrants can enjoy. With the Good Fortune Arcade, our goal is to create an authentic and inclusive way to bring people together over good fun and good food."
The Good Fortune Arcade game consists of four levels, and players are tasked with catching the legendary monster behind the holiday's origin, Nian, who has stolen their lucky foods. In each level, players will work to collect these lucky dishes, while dodging obstacles along the way. After each completed level, players will unlock a fortune card containing a discount code for online ordering only on PandaExpress.com or the Panda Express app through Feb. 28.
Panda Express is U.S. family-owned and operated since 1983. The company has more than 2,200 locations.