Paytronix app gives brands more control over mobile experience

Paytronix Systems Inc., a provider of mobile loyalty and online ordering applications, as well as mobile payment and digital communications tools, has announced the next version of its branded mobile app with native online ordering, a self-service content management system and a new UI/UX.

The new features are designed to give brands more control over their mobile experience and to get their mobile apps up and running quickly and cost effectively, the company said in a press release.

Native online ordering integrates online ordering platforms, such as OLO, directly into the mobile apps to give guests a slicker experience, enhanced graphics and a more intuitive order flow, the release said.

Single sign-on integration means that guests need to identify themselves just once for ordering and loyalty. Additionally, marketers can send an "order now" push message to their apps that will instantly increase revenue.

Self-service app updates allow marketers to change the look of their app on the fly without releasing a new version to the Android and Apple stores. The updated content management system lets brands modify their app's look and feel with new color, fonts and images, the company said. 

UI/UX facilitates customer navigation and incorporates a customizable progress bar. The mobile registration pages have been updated with a series of conversational pages that make it easier for customers to enroll and for marketers to capture and augment customer data.

"In today's digital and mobile-based world one of the biggest stumbling blocks for brands is creating a seamless, remarkable customer experience in all touch points," Garbanzo Mediterranean Fresh CEO James Park said in the release. "The integration of online ordering and rewards programs — or integration of any technology type — is rapidly becoming a 'table stake.' Native online ordering within an affinity platform combines the two functionalities in one mobile app and gives the guest that holistic and seamless brand experience they expect from a top brand."

Topics: Online / Mobile / Social, Systems / Technology

Companies: Paytronix Systems, Inc.

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