Marketing

Paytronix debuts bold look to reflect loyalty changes

February 1, 2023

Paytronix, a loyalty technology provider, is boasting a new look that reflects the industry shift related to customer loyalty and indicates that brands need to think differently about how to keep guests happy and engaged.

The company, which launched its restaurant loyalty solution more than 20 years ago, said it is positioned to help its clients better align all the components of the digital customer engagement ecosystem to power the industry into the future.

"We introduced digital loyalty to the restaurant industry more than 20 years ago. Then, in 2019, we entered online ordering, as it was still a small part of the market," Paytronix CEO Andrew Robbins said in the release "Now, technologies such as loyalty and online ordering are key pieces of the technology stack for any brand. The question is: How do you best use the data these tools provide to keep guests engaged and returning? To do that, brands must align all components of their digital guest engagement platform, and that's what our teams are expert at doing."

The focus with loyalty today is on interacting personally with guests, at scale, by providing the right incentives at the right time through the right channels to drive engagement and revenue, according to the release.

"Loyalty programs need to continue to evolve to ensure that we are meeting our core guest expectations so that they want to continue engagement with us via our surprise and delight model," Darin Dugan, CMO of Jimmy John's, said in the release. "At Jimmy John's we're working with Paytronix to power the next level of guest engagement. That means gamification programs such as badges that give us, at the brand level, the opportunity to encourage deeper engagement. We're developing a truly fun relationship with our guests, and we could only do that by using the right technology and having a great team behind us."