Technology

Paytronix debuts subscription program for restaurants, c-stores

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November 11, 2020

Paytronix Systems Inc., a digital guest experience platform, has launched Paytronix Subscriptions to make it easy for restaurants and convenience store brands to launch and manage a subscription program.

Subscriptions are fast becoming a customer want, according to a press release, with Americans spending $640 on average on programs ranging from food delivery to streaming media to meal kits.

"Consumers are embracing subscriptions for everything from streaming services to meal kits to razor blades, but until now it's been limited to offerings from major media and retail brands and built on custom platforms," Andrew Robbins, Paytronix CEO, said in the release. "By removing the barriers to entry, Paytronix Subscriptions makes driving visits and incremental revenue from subscriptions accessible to all."

The growth of subscription programs will continue as 34% of Americans will likely add more subscriptions in the next two years, according to the release.

"Restaurants and convenience stores are in the middle of a permanent pandemic-driven shift to digital ordering, and subscription programs have already proven to be a powerful purchasing and loyalty tool within e-commerce," Lee Barnes, head of data and insights for Paytronix, said in the release. "By lowering the friction for consumer purchases, these programs strengthen the relationship between customer and brand while also providing the brand with recurring revenue."

Paytronix Subscriptions consolidates all the technology — from payments to emails to analytics and tracking —to launch and manage a program and manages all the data behind subscriptions, which automates and streamlines the program and makes it easy for marketers to manage and use.

"We experimented with a subscription-type program as part of our rewards program, but we need more functionality to offer something that will truly help us with customer acquisition," Donna Josephson, senior vice president and CMO of Corner Bakery, said in the release. "We are looking to truly differentiate ourselves in a crowded market, and we believe that subscriptions are a key part of that strategy moving forward."