Penn Station East Coast Subs has launched a store opening incentive program to help fuel growth. Franchisees in designated markets that sign a lease this year will receive royalty abatement for one year from the opening date, Craig Dunaway, president of Penn Station East Coast Subs, said in a company press release.
"Our 2017 growth goals are focused on building out our underdeveloped markets and entering new markets that fit within a concentric circle from our home base in Cincinnati," he said. "We hope the program will give developing franchisees extra cash flow to re-invest in their business, especially in grand opening and local store marketing."
The program applies only for new franchise agreements and/or leases, and all franchisees must remain in good standing. Markets eligible for the program must have a population of at least 150,000 and allow for the development of at least two locations. Some examples of markets eligible for the incentive include Kansas City, Atlanta, Chicago, Pittsburgh, Nashville and Raleigh.
Cincinnati-based Penn Station East Coast Subs has more than 310 locations in 15 states.