June 10, 2014
Pinkberry has announced three new summer flavors — S’mores, Watermelon Cooler and Banana Split.
Pinkberry is also asking its guests to show off their summer creations via its “My Summer Obsession” Instagram contest that will launch on June 21, for a chance to win prizes. The winners will be selected based on the creativity and taste of each recipe.
Pinkberry’s innovation team will judge all contest submissions and select the grand prize winner as well as first and second place runners-up to win cash prizes of $1,000, $500 or $250, respectively. To enter, fans should post a photo of their “summer obsession” recipe on Instagram tagging @pinkberryswirl using the hashtag #mysummerobsession. The winners will be announced on Sept. 3.