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Popeyes teams up with Zatarain's for butterfly shrimp promo

June 22, 2012

Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., has partnered with another traditional New Orleans brand for the launch of its new Zatarain's Butterfly Shrimp.

Popeyes Zatarain's Butterfly Shrimp will be available through July 29 with eight shrimp, Cajun fries, biscuit and Lemon Garlic Dipping sauce for $4.99. The combination of Popeyes Butterfly Shrimp and Zatarain's seasoning and signature cornmeal breading complements Popeyes signature Lemon Garlic Dipping Sauce.

"Popeyes is fortunate to have a Gulf Coast heritage that allows us to explore seafood innovation with the unique New Orleans flavor our fans love," said Hector Munoz, vice president of marketing. "Partnering with Zatarain's was the perfect way to celebrate two great brands and the fun and flavor of our home city; what can we say, 'We Heart NOLA.'"

New Orleans cuisine is recognized as the only indigenous food to the U.S. dating back to 1718. Together, Popeyes and Zatarain's offer more than 150 years of New Orleans flavor.

"For more than a century, Zatarain's has been the authority on the authentic taste and vibrant spirit of New Orleans," said Michael Morse, general manager of Zatarain's. "As a brand, we continue to evolve our products and the ways we connect with consumers; that's why we're excited to team up with Popeyes to jazz up butterfly shrimp and help folks across the country enjoy the big flavors of The Big Easy."

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